Industries, Clients, Projects
I have undertaken projects for many clients in various industries. Representative examples follow. For specific work samples, please contact me directly.
- Industries: Healthcare, legal, insurance, education, manufacturing, publishing
- Representative clients: Medtronic, Context Sustainability, Crescendo Fundraising Professionals, Humentum, Inspire Sleep, Thrivors, Questar, Lifetouch, Pearson, Data Recognition Corporation, Insurance Marketing Partners, Minnesota State Bar Association, Robins Kaplan LLP, HAWS-KM (formerly HKM and Murnane Brandt), Hellmuth & Johnson, Lawyers Concerned for Lawyers, Capstone, Nilfisk Advance, Minnesota Monthly
- Project Examples:
- Healthcare copywriting: Six-year contract with Medtronic to write and edit digital copy for internal and external patient and healthcare professional audiences. Topics include corporate marketing content, corporate policies and compliance information, and product-related content.
- Medical copyediting: Edited medical journal articles for clarity.
- Proposals: Reviewed past RFP responses, identified, organized, and edited frequently used text to create content database for Questar, a K-12 assessment provider. Edited and proofread RFP responses.
- Articles: Researched topics and wrote articles for corporate newsletter, repurposed articles authored by attorneys at national law firm for other audiences, authored magazine articles for Minnesota Monthly, Hamline University College of Law alumni magazine, Minnesota State Bar Association’s Bench & Bar and served as co-editor of Bench & Bar while editor on sabbatical.
- Reports:
- Copyedited Environmental, Social, and Governance Reports for Fortune 500 companies.
- Wrote and edited fundraising campaign documentation for Crescendo Fundraising Professionals.
- Reviewed historical documents and wrote 23-page history of civilian review of police for attorney client.
- Analyzed survey data and wrote 118-page report summarizing results for Minnesota State Bar Association Diversity Committee.
- Marketing materials:
- Wrote articles, brochures, emails and InMails, campaign pages, display and search ads, blogs and social media posts for healthcare, insurance, legal, and automotive industry clients.
- Prepared award nominations.
- Content strategy: Transferred and reorganized web copy in new content management system for nonprofit and for large corporate client. Planned and organized new web content for law firm, insurance agencies, large healthcare client, and others.
- Educational materials:
- Prepared in-person seminar and webinar materials, checklists, and teaching aids on digital writing best practices, editing, and legal topics.
- Drafted and edited teacher guides, test questions, and exams.
- Guides:
- Reviewed, simplified, standardized, and edited 30+ page dealer guides and handbook for international company.
- Prepared style guides for various corporate clients.
- Forms: Researched, drafted, and led team reviewing 74+ probate forms for the Minnesota State Bar Association). Edited 150+ real estate forms as part of a Minnesota Department of Commerce Task Force. Collaborated with Hennepin County Self-Help Center staff on real estate form.
- Human resources materials: Reviewed, standardized, simplified, and edited 150+ job descriptions for national company.